gin that is made with organic sloes.
Distilled at Thames Distillers in London, Cowen Sloe Gin is the second product to be launched under the Cowen label - the first being Kirsch de Cuisine .
Despite traditionally being drunk in winter, Cowen is hoping that its
gin can be re-positioned as a year-round drink which can be mixed with a variety of
ingredients in cocktails.
Sales director David John said: "Our aim is to build a brand which is all about authenticity and
revitalising lesser -known products. We see Cowen Sloe Gin as having great potential in what is a buoyant premium gin sector ."
Targeted at the retail and on-trade sectors, it will be available in 50cl bottles (rrp £9.99) and 5cl miniatures.