Corky's wakes up to a sellout trend

13 July, 2007

Global Brands has joined forces with wakeboarding music festival Wakestock to

promote its Corky's vodka liqueurs.

Held in Abersoch,

north Wales on July 20-21, Corky's will be the official shot product at the event, which is set to attract over 20,000 people.

Creative manager Andrew Bond said: "Corky's sold out on the first night at Wakestock last year - we had to

dash to the nearest wholesalers to

restock

. "

Global Brands has relaunched its VK mixed pack.

The revamped packs now

consist of three bottles of VK Blue, two V-Ice, VK Cherry, VK Apple, VK Orange and

one VK Tropical (rrp £9.99).




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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