Britvic brainstorms new ad campaign

13 July, 2007

Britvic is rolling out a £2.4 million national marketing campaign to support its new-look Drench.

Running until the end of September with the strapline: Your

Brain is 75 Per Cent Water - Keep it Topped Up, Stay Drenched, it will include press and radio ads, in-store POS and consumer promotions.

The campaign is designed to support Drench's recently-launched easy-grip bottles and is targeted at consumers aged 16 to 24-years-old .

Marketing director Andrew Marsden said: "The new Drench campaign allows us to communicate an engaging message around mental hydration that differentiates us from other water brands on the market."




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter