Economy brand for Booker portfolio
Published:  13 July, 2007

Booker has introduced its own economy grocery brand to enable independent retailers to match the multiples in stocking competitively priced "high quality" products.

The Euro Shopper range went on sale at branches of Booker on July 3 and gives retailers a margin of 30 per cent.

Soft drinks, biscuits, household items and grocery products are included in the price-marked range.

Retailers can also get their hands on POS kits that include posters, consumer leaflets and shelf-edge barkers.

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