The First Drinks brand will offer the sessions through a prize draw in a link-up with dating website mysinglefriend.com. Consumers also have a chance to win a Vespa in an on-pack promotion which will be supported with point of sale material.
Brand manager Andy Corris said: “Disaronno is enjoying continued value and volume
growth, and we are confident this activity will attract new consumers to the brand
and encourage repeat purchase with loyal drinkers.”