Booths has reported 50 per cent growth in internet wine sales over the past year.
The supermarket's operations manager Rob Pearce attributed the increase in sales through its website www.everywine.co.uk to a growing demand for convenient delivery. Two extra members of staff have been appointed to keep up with demand.
The website, which was launched in 2001, lists more than 44,000 lines with between 200 and 300 wines added every week.
Pearce said the company thinks the total number of wines potentially available in the UK is “between 70,000 to 80,000. If they’re already here all we’ve got to do is list them”.
Booths does not hold stock for website orders, instead sourcing wine direct from suppliers to order. It has also increased its delivery charge to £8.95 to keep up with the growing price of fuel.
It is due to open another store in Lytham, Lancashire in September, bringing the size of its estate – concentrated around the north west of England – to 26 shops.