Bargain Booze is rolling out its convenience format nationwide after seeing strong sales in 10 trial stores in the north west and Wales.
The shops, called Bargain Booze Select Convenience, will be expected to generate an annual turnover of between £25,000 and £30,000, according to joint managing director Matthew Hughes.
They will typically have floor space between 1,200 and 3,000 sq ft, around two -thirds of which will be devoted to groceries.
The move into convenience retailing is described by Hughes as a logical step to complete the portfolio of fascias within the franchise group. "This is what the marketplace has been waiting for," he said. "We have the range, we have the supply chain and we have the retail disciplines. We can take on the competition and win."
Mark Crabtree, commercial director at Bargain Booze, said the offering would not just cater for "distress convenience shopping" but provide customers with a full weekly shopping basket of goods, including fresh bread, fruit and vegetables.
Franchisees will benefit from twice weekly deliveries from Bargain Booze's central distribution depot in Crewe, and grocery, frozen and chilled products will be delivered up to six times a week from Nisa-Today's.
Hughes said the shops will have a separate identity to Bargain Booze stores. "They will be fitted out at the premium end rather than the discount end of Bargain Booze," he said.
Wine and beers will be displayed in open-deck chillers rather than using traditional shelving and the shops will be "bright and modern" with tiled floors , Hughes added.