Lanchester Wine Cellars releases new vodka range

27 July, 2007

Durham-based distributor Lanchester Wine Cellars has launched a four-strong vodka range.

Vodnik consists of melon, blueberry, cherry and double chocolate flavours and will be sold in 70cl bottles (rrp £4.99) and 5cl miniatures. It is aimed at men and women aged between 18 and 30.

Managing director Tony Cleary said: "We are thrilled to be bringing a certain standard of drink to the market as an alternative to the mass-produced flavoured alcoholic beverages that are so widely available."

Earlier this month Lanchester Wine Cellars rolled out a perry called Electric Pear. "Both Electric Pear and Vodnik will be particularly popular with young people and students, offering top quality taste and flavour at a price that won't break the bank," Cleary said.

Drinksco is set to distribute Polish vodka brand Graduate in the UK. The brand, known as Absolwent in Poland, is expected to appeal to Polish migrants and UK consumers interested in imported vodka.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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