Jacob's Creek ad campaign sends some sparkle across the airwaves

27 July, 2007

A

radio ad campaign has been created to promote Jacob's Creek's sparkling wine s.

The

Add a

Bit of

Sparkle to

Your

Life

promotion features two 30-second ads that will be played on Heart FM until Aug 1 and are expected to be heard by more than 500,000 women.

One ad will promote the

entire sparkling range, while the other will specifically support Jacob's Creek sparkling rosé.

Adrian Atkinson, wine development director at Pernod Ricard UK, said: "Radio is a very effective tool to reach our Jacob's Creek target audience and drive awareness of our top-selling sparkling range.

"It delivers a very targeted message and enables us to bring the brand's personality to life."




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COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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