Do you have an impressive selection of Rioja? Fancy a trip to the region?

27 July, 2007

OLN is teaming up with the Rioja Wine Information Centre to find the Rioja Independent Retailer of the Year for 2007.

Stores will be judged by a panel of Rioja wine specialists on the diversity of their range and ideas for in-store promotions.

The winner and a guest will be taken on an expenses-paid trip to the Spanish region in the spring of 2008, and be featured in the pages of OLN. We'll also be reporting on the runners-up.

Last year's competition was won by Andrew Byrne, of D Byrne in Clitheroe, Lanc ashire, who had a dedicated Rioja window display for six weeks.

Byrne said: "Entering the competition last year gave me the opportunity to use various promotional mechanics to reach new and existing consumers. Since winning, my sales of Rioja have risen by nearly 60 per cent."

To enter this year's contest, look out for the special insert in a forthcoming issue of OLN.

Download your entry form, here.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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