The new Cellar & Kitchen
store opened in Harleston, Norfolk, on July 23 and is stocked with 400 wines as well as essential kitchenware.
The opening of the Harleston store follows the success of two in Suffolk and one in Norfolk. A fourth store opened in Stamford, Lincolnshire, in May
Retail director Rupert Farquharson said: "The Cellar & Kitchen
store has been hugely successful in Southwold for many years
and since 2005 we have taken the concept to Holkham, Woodbridge, Stamford and now Harleston. Our plan is to expand the Adnams Cellar & Kitchen store concept into several more hand-picked locations."
Farquharson said the company plans to open more shops in areas which attract tourists and second home
He added: "The key seems to be attracting the high-end consumer who is looking for interesting wines that they might not find in the supermarket. This seems to be a winning formula for Adnams, the success of the Cellar & Kitchen stores is reliant on finding the most suitable location."
Wines stocked in store are selected by Adnams senior wine buyer Alastair Marshall and the Southwold-based
Harleston store manager
Alex Clack said: "Alastair's buying philosophy is based on buying wines he truly loves to drink
- most are from small-scale producers, are made in an environmentally respectful manner
and will certainly not be found in supermarkets."