Bottle-friendly Brothers prove easy fit

27 July, 2007


cider has launched a "fridge-friendly" bottle designed so that shops can fit more

onto chiller shelves.

The bottles have been made shorter, to match

Magners bottles, but are the same diameter and hold the same volume. Their weight has been cut from 375g to 280g.

Brothers Drinks co-founder Matthew Showering said: "The launch of the new bottle allows retailers and bars to stock our cider without having to compromise on shelf space. W e expect to see an increase in stockists by the end of the year.

Brothers also said its


and pear flavour has grown volumes by 298 per cent in six months, and is now stocked in national retailers and wholesalers.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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