Cellar Trends distributes Patron spirits

27 July, 2007

The Patron Sprits Company has signed an agreement with independent distributor Cellar Trends to sell its portfolio of spirits, including

Partida tequila , in the UK.

Packaged in a bulb-shaped clear bottle with a cork stopper, the range of three tequilas starts at £42.99 for the blanco

rising to £53.99 for the anejo.

Las Vegas-based Patron's

chief operating officer, John McDonnell,

said: "The interest in Patron and other ultra-premium tequilas and high-end spirits continues to skyrocket in the UK.

"In Cellar Trends

we've found a partner with a proven track record in building successful brands."

The agreement will also include the introduction of Pyrat rum in the UK. The three-strong range includes Pyrat XO Reserve

Rum - a blend of 15


Old Caribbean rums - and a limited production ultra-premium aged rum, Pyrat Cask 1623.

The deal marks another stage in Cellar Trends' recent burst of activity. Last month the independent distributor announced it had taken on Fior Brands, the joint distribution venture set up by Campari International and ≠Morrison Bowmore Distillers, bringing major spirits labels including Campari, Cinzano and Skyy

vodka into its portfolio.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know