Old favourite out of the ordinary

27 July, 2007

Diageo is rolling out Morgan's Spiced Rum in revamped packaging.

The new look is designed to reinforce the drink's Caribbean heritage

and increase

on-shelf impact . It is part of Diageo's £1.5 million

press, radio, outdoor and on line advertising for the brand's Out of the Ordinary campaign.

Brand manager Amy Richardson said: "The growth of the brand and of golden rum as a whole is an illustration of current trends which see consumers looking for a more differentiated spirits offering. "

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know