Sophisticated Shloer sparkles in TV ad campaign

26 July, 2007

Shloer is returning to TV screens with ads for the It's Your Sparkle campaign.

Screening throughout August, the ads are designed to promote Shloer as a sophisticated non-alcoholic mixer to its target audience of 25 to 35-year-old women.

The Shloer Summer Screenings of Dirty Dancing will also kick off on July 27 in London, before

moving on to show in Leeds, Cardiff and Bristol throughout the†summer.

Shloer has secured a new listing with

more than 850 Threshers shops across the UK for its Red Grape and White Grape varieties.

Managing director Mike Coppard said: "We are delighted about securing such a coveted listing in the convenience sector. Shloer is the perfect summer drink for

barbecues and parties, and the Threshers listing represents a great opportunity for us to reach more consumers."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know