Crisps recalled in flavour muddle

26 July, 2007

Walkers has recalled a batch of ready salted crisps because they were packed with smoky bacon flavour.

The company said the packaging error

applied to a limited number of

six-packs of ready salted crisps

and, according to the Food Standards Agency, made them unsuitable for people with a soya or lactose allergy .

Walkers is to spend ú7.5 million on communicating

its decision to

use only British potatoes in its crisps range.

Revamped packs will feature images of potatoes being transformed into crisps, and a series of TV ads featuring Walkers' frontman Gary Lineker will break on Aug

1.

Outdoor, press and online ads will reinforce the changes, along with a roadshow at country fairs where consumers can select a potato and watch it being turned into crisps.

Cajun Spice flavour will also be added to the range, and Worcester sauce will be reintroduced. Cheddar cheese, lamb & mint and chilli spice have been discontinued, a spokeswoman said.

1.




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