Crisps recalled in flavour muddle

26 July, 2007

Walkers has recalled a batch of ready salted crisps because they were packed with smoky bacon flavour.

The company said the packaging error

applied to a limited number of

six-packs of ready salted crisps

and, according to the Food Standards Agency, made them unsuitable for people with a soya or lactose allergy .

Walkers is to spend £7.5 million on communicating

its decision to

use only British potatoes in its crisps range.

Revamped packs will feature images of potatoes being transformed into crisps, and a series of TV ads featuring Walkers' frontman Gary Lineker will break on Aug

1.

Outdoor, press and online ads will reinforce the changes, along with a roadshow at country fairs where consumers can select a potato and watch it being turned into crisps.

Cajun Spice flavour will also be added to the range, and Worcester sauce will be reintroduced. Cheddar cheese, lamb & mint and chilli spice have been discontinued, a spokeswoman said.

1.




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