Sales stable at Pernod Ricard

26 July, 2007

Sales have remained flat for Pernod Ricard UK, despite the company investing in marketing of key brands such as Stolichnaya, Montana and Havana Club.

Overall, the drinks company reported sales of €6,443 million for the year ending June 30, a rise of 6.2 per cent with brands performing particularly well in Asia and South America. Europe made €2,091 million in sales.

Although spirits brands Martell, Havana Club and The Glenlivet and wine brands Montana and Champagne Perrier Jouet all experienced "strong growth" in the UK, slow sales of Australian wine brand, Jacob's Creek and Champagne Mumm meant overall sales remained stable.

The anticipation of price rises in the UK market in the 4th quarter were also blamed for a slowdown.

Pernod Ricard has invested heavily in its top 15 strategic brands, such as Stolichnaya and Martell this past year which it has supported with advertising and marketing campaigns.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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