Adult appeal

09 August, 2007

I work at an off-licence owned by the Thresher Group. In between challenging twentysomethings for ID and trying to get rid of the congregation of teens from outside my shop I get a thought that nibbles at my conscience. The company promotes "conditioning"- ie attracting children to the off-licence to familiarise them with layout and products.

When grown up these children will be more likely, it is hoped, to buy alcoholic beverages from them.

Most Milky Ways, fruit pastilles and small bags of sweets are not bought by adults for their children but by children coming into the shop late at night. Perhaps I'm being slightly prudish but an off-licence should only appeal to adults, not to "latch-key" kids .

Local manager




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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