Adult appeal

09 August, 2007

I work at an off-licence owned by the Thresher Group. In between challenging twentysomethings for ID and trying to get rid of the congregation of teens from outside my shop I get a thought that nibbles at my conscience. The company promotes "conditioning"- ie attracting children to the off-licence to familiarise them with layout and products.

When grown up these children will be more likely, it is hoped, to buy alcoholic beverages from them.

Most Milky Ways, fruit pastilles and small bags of sweets are not bought by adults for their children but by children coming into the shop late at night. Perhaps I'm being slightly prudish but an off-licence should only appeal to adults, not to "latch-key" kids .

Local manager




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter