Kaiser Garten Wines is based in Corby Glen, Grantham, supplying wine from Austria's Burgenland region to all sectors of the UK trade.
A statement from the company said: "The UK portfolio has been reached after exhaustive tastings, research and discussions, resulting in wines showing the very best of Burgenland's microclimate with fruit-driven flavours and aromas and grown in the most eco-friendly vineyards."
The UK office will be run by Jeremy Marshall Roberts. Anthony Proctor will be responsible for dealing with the UK off-trade.
Kaiser Garten said the new sales office would be able to build on the Austrian wine industry's efforts to make inroads into the relatively undeveloped market.
Contact details are 01476 552955 or email@example.com.