MBO to save Devon cider

09 August, 2007

The Devon Cider Company, which makes own-label ciders for major multiples including Sainsbury's, Asda, Tesco and hard discounters Aldi and Lidl, has been bought out by its management team shortly after going into voluntary administration.

The cidermaker, which also produces its own brands including Three Hammers, Devon Village and Superior, has been restructured as a group of three companies - Devon Cider Company, Devon Cider Brands and Devon Commercial Property.

The company said in a statement: "The new group has acquired all of the assets, goodwill, trademarks and staff of the Devon Cider Company Ltd, which will ultimately cease trading. With the robust financial base provided by our restructuring we are confident that the new corporate structure provides us with a stronger platform for future growth.

"While change can always cause a certain amount of uncertainty, we have the support of our suppliers for this restructuring and so we are sure that there will be little or no disruption to our customers from these changes."

Devon Cider Company was founded in 1999. In 2005 it moved to larger premises in Tiverton, which it bought from InBev.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter