Pear cider finds consumer match

09 August, 2007

St Helier pear cider is sponsoring the 2007/8 football season on ITV.

The brand's logo will appear in highlights of all Championship games and play-offs, Carling Cup highlights and a round-up of League 1 and 2 games - and brand owner Intercontinental Brands said more than half the UK population will see the sponsorship at least once.

Joint managing director Paul Burton said: "St Helier has performed well beyond our expectations and we have already achieved our sales targets in the first half of this year. This major sponsorship deal is a testament to our confidence that the brand will continue to perform brilliantly and become a very significant player in the next 12 to 24 months."




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