Pear cider finds consumer match

09 August, 2007

St Helier pear cider is sponsoring the 2007/8 football season on ITV.

The brand's logo will appear in highlights of all Championship games and play-offs, Carling Cup highlights and a round-up of League 1 and 2 games - and brand owner Intercontinental Brands said more than half the UK population will see the sponsorship at least once.

Joint managing director Paul Burton said: "St Helier has performed well beyond our expectations and we have already achieved our sales targets in the first half of this year. This major sponsorship deal is a testament to our confidence that the brand will continue to perform brilliantly and become a very significant player in the next 12 to 24 months."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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