Cider sales continue to rocket

09 August, 2007

The National Association of Cidermakers is celebrating after Nielsen revealed more than 1 billion pints of cider were sold in the on and off-trades in the year to March 2007.

The figures showed more than 2.7 million pints of cider were sold every day, up 26 per cent on last year.

In the off-trade, value sales were up 30 per cent, with volumes up 21 per cent - which means most of the growth is coming from premium ciders.

NACM spokesman Simon Russell said: "These figures prove that the recent rise in popularity of cider has changed the fortunes of the industry for good.

"We expect the cider market to continue to perform well as producers continue to innovate with new products and continue to invest in marketing and advertising to support them."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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