Top Tip

09 August, 2007

My top tip is something we've done for quite a few years - we give our customers Christmas presents. The feedback we get is fantastic. We save up everything we get from suppliers during the course of the year, then I probably spend £300-£400 and my wife Heather goes out buying presents for people, because we know all the customers. If it's a small business, pick out your top 10 customers and get them a present of some kind - if you've got a budget of £10, £100 is nothing in terms of what they spend over the year. And they might get lower prices, but they won't get a gift from Tesco, Sainsbury's or Asda.

Alan Dunn, Open All Hours, Keswick, Cumbria

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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