Select & Save takes on Bargain Booze in price battle

23 August, 2007

Convenience retailer Select & Save is lining itself up against Bargain Booze with a new consumer marketing strategy.

The Worksop-based company, which currently runs a campaign using the strap­line You're Better Off Here Than Tesco, will now add the strapline Better Bargains Than Bargain Booze to its consumer ­marketing leaflets. Select & Save will print a comparison between its prices and those of Tesco and Bargain Booze on the leaflets, published every three weeks and issued to all 140 of its shops.

A spokesman said: "Since they have proved they can compete with the likes of Tesco on prices for food products and alco­hol, the next part of their strategy is to show they can compete with the biggest players in the local off-licensing sector by offering real Bargain Booze prices."

Last year, Select & Save and Bargain Booze went into partnership to trial a new convenience format, but Bargain Booze has since gone solo, rolling out its own Select Convenience shops.

The stores offer a full range of goods, including fresh bread, fruit and vegetables alongside alcohol, and are expected to generate turnover of £25,000-£30,000 a week.

Bargain Booze declined to comment.




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter