New look for strong seller

23 August, 2007

J Wray & Nephew is rolling out Cognac-based Alizé Bleu in new-look packaging.

The slimmer, taller bottle has a redesigned logo and a description of the variant on the front label. Brand manager Karen Lucking said: "We repackaged Alizé Red Passion, Gold Passion and Wild Passion in June and planned to follow this with a re-packaging for Bleu next year. But sales have been so strong we have had to bring this forward for the UK trade."

The repackaging coincides with the launch of Alizé's newly designed UK website,

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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