Global Brands backs Chesterfield

23 August, 2007

Global Brands has signed a three-year deal with Chesterfield Football Club to be the team's main sponsor.

VK Vodka Kick logos will appear on both home and away kits, and there will be perimeter board ads at 34 clubs covering the Premiership, Championship, League 1, League 2, Scottish Premiership and Scottish League 1.

National account director Santiago Perez said: "We are delighted we can keep faith with the local club where our current international sponsorship of football first began."

Global Brands has also extended its partnership with the Chesterfield Sunday League.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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