Snowmen and elves make Xmas

23 August, 2007

Cadbury Trebor Bassett is gearing up for Christmas with a raft of seasonal launches.

The company's selection boxes, edible tree decorations, novelties and advent calendars accounted for 33 per cent of traditional Christmas sales last year, according to Nielsen figures.

Cadbury has refreshed its selection box range by introducing moving 3D images on the front of packs and has launched a luxury selection box called Winter Collection, containing bars of its best-selling brands such as Dairy Milk Fruit & Nut, Twirl and Flake.

Hollow Snowman novelty chocolates have been relaunched in 150g versions (rrp ú1.99), and packs of new Cadbury Magical Elves, priced 20p each, will be also be available.

Kate Harding, acting head of customerárelations, said: "The portfolio offers important core Christmas range solutions for all retailers and delivers what shoppers want during the festive period with the injection of some innovation."

Cadbury Trebor Bassett is relaunching its Wispa bar as a limited edition. Due to hit shelves on Oct 8, its target audience will be 20 to 35-year-olds who grew up in Wispa's 80s heyday.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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