Klaxon sounds for Extra Fusion gum

23 August, 2007

Wrigley is hoping to target 13 million viewers with a TV ad for new fruit and mint flavoured Extra Fusion.

Featuring a voice-over by Channel 4 presenter Miquita Oliver and music by the Klaxons, the ad goes live at the end of August. It will be backed by cinema advertising, in-store POS and sampling.

Communications manager Alexandra MacHutchon said: "We are extremely confident that the Extra Fusion TV ad campaign will excite consumers and drive awareness."




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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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