Klaxon sounds for Extra Fusion gum

23 August, 2007

Wrigley is hoping to target 13 million viewers with a TV ad for new fruit and mint flavoured Extra Fusion.

Featuring a voice-over by Channel 4 presenter Miquita Oliver and music by the Klaxons, the ad goes live at the end of August. It will be backed by cinema advertising, in-store POS and sampling.

Communications manager Alexandra MacHutchon said: "We are extremely confident that the Extra Fusion TV ad campaign will excite consumers and drive awareness."

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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