Tango says yes, yes, yes to rehab

23 August, 2007

As part of a £2 million marketing spend for Tango, Britvic is launching a tongue-in-cheek ad campaign that features certificates awarded from rehab centres around the world.

Kicking off at the end of August and running for six weeks, the campaign centres on the idea that Tango has been to rehab and come out free of artificial colours and flavours.

Certificates from The Beryl Ford Clinic, The Friary and the Willows centre in Arizona will appear on outdoor poster ads. They will also be stitched into women's magazines such as Closer, Heat and OK.

Peter Kirby, carbonates brand director, said: "The new campaign is fitting with the inventive, irreverent and creative attitude that Tango is renowned for."




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter