P-J gets wrapped up for Christmas

06 September, 2007

Champagne Perrier-Jouët will repackage its Grand Brut NV, Vintage and Blason rosé Champagnes in time for Christmas. The new look will create a "stronger family link" with Perrier-Jouët's prestige cuvée Belle Epoque, according to brand owner Pernod Ricard. Labels and foils have been upgraded and the house initials are represented by a coat of arms on the neck foil. A range of marketing activities, including an above-the-line consumer campaign and arts sponsorships, are planned for the next 12 months. In a statement, Pernod Ricard said the "renewed marketing drive will support a strict value strategy across the range, ultimately enabling Perrier-Jouët Belle Epoque to recover price parity with Dom Perignon".

Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter