P-J gets wrapped up for Christmas
06 September, 2007
Champagne Perrier-Jouët will repackage its Grand Brut NV, Vintage and Blason rosé Champagnes in time for Christmas. The new look will create a "stronger family link" with Perrier-Jouët's prestige cuvée Belle Epoque, according to brand owner Pernod Ricard. Labels and foils have been upgraded and the house initials are represented by a coat of arms on the neck foil. A range of marketing activities, including an above-the-line consumer campaign and arts sponsorships, are planned for the next 12 months. In a statement, Pernod Ricard said the "renewed marketing drive will support a strict value strategy across the range, ultimately enabling Perrier-Jouët Belle Epoque to recover price parity with Dom Perignon".