The TV ad, running on a number of sports channels, is the latest strand of the company's Real Men campaign.
Featuring a bottle of Bavaria Malt in place of a gear stick, the ad will highlight the anti drink-driving message while indicating that drivers can have more than soft drinks on a night out.
Sarah Swainson, Bavaria UK marketing manager, said: "This campaign is not about taking the moral high ground but simply communicating to viewers that they have a more varied choice when driving on a night out than they may have previously realised."
Off-sales of Bavaria Malt
rose by 31 per cent in the year to July 17, according to Nielsen. " It's brewed without using any alcohol, resulting in a 0 per cent alcoholic volume, but the careful brewing process ensures it retains the taste of an alcoholic beer," said Swainson.