Importer puts money on beer from Estonia

07 September, 2007

A former Scottish & Newcastle executive is launching a leading Estonian beer in the UK.

Roger Crosthwaite, of REC Brands, said 4.7 per cent abv A Le Coq has been brewed in Estonia since 1826.

The lager is being launched in packs of 20x50cl bottles and 24x50cl cans, which have an unusual foil lid, making it more hygienic to drink straight from the can. A 33cl bottle is to be launched after Christmas.

Crosthwaite has said he is hoping to replicate the success of Red Stripe with small, premium, specialist beers from Europe. He also imports Spanish lager Estrella Galicia, Czech Starobrno and Nektar, from Banja Luka in Bosnia-Herzegovina.

He said: "I have always been aware of the quality of beer in Estonia. I rate it second only to Czech in terms of quality. The mainstream lager market in the UK is going down markedly. What people are looking for is complexity and unusual discoveries from the Continent."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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