Roger Crosthwaite, of REC Brands, said 4.7 per cent abv A Le Coq has been brewed in Estonia since 1826.
The lager is being launched in packs of 20x50cl bottles and 24x50cl cans, which have an unusual foil lid, making it more hygienic to drink straight from the can. A 33cl bottle is to be launched after Christmas.
Crosthwaite has said he is hoping to replicate the success of Red Stripe with small, premium, specialist beers from Europe. He also imports Spanish lager Estrella Galicia, Czech Starobrno and Nektar, from Banja Luka in Bosnia-Herzegovina.
He said: "I have always been aware of the quality of beer in Estonia. I rate it second only to Czech in terms of quality. The mainstream lager market in the UK is going down markedly. What people are looking for is complexity and unusual discoveries from the Continent."