Vodkat Classics : for sassy drinkers

07 September, 2007

Inter Continental Brands is extending its Vodkat brand in a move to capitalise on the growing popularity of lower-alcohol vodka liqueurs.

The Harrogate-based supplier is rolling out a four-strong range called Vodkat Classics after its 22 per cent abv vodka liqueur Vodkat grew sales by 237 per cent in the past year. Paul Burton, joint managing director at InterContinental Brands, said: "In reality, the Vodkat brand has created a very substantial new niche by directly matching the aspirations of the smart and sassy, primarily 18 to 30-year-old, consumer group, who love a good time and are adventurous enough to try something new and different."

Vodkat Classics

will be available in four flavours -

cherry,

citron,

pear and

raspberry - and comes in a 50cl frosted bottle. Leaflets inserted into the front of a neck-collar will feature nine cocktail recipes.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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