In brief

07 September, 2007

Whyte & Mackay is launching a competition for consumers to win a selection of water-themed prizes to celebrate its link-up with the Earls Court Boat Show. As headline sponsor of the event, Whyte & Mackay is giving away a water sports holiday in the Maldives, VIP weekends in London and tickets to the show. Ads in national press and trade magazines will promote the competition.

Maxxium UK is launching Bols Grenadine into the UK from October. Made from pomegranate juice and available in a 75cl bottle, it has

secured listings in Asda stores nationwide.

Vermeer Dutch Chocolate Cream has linked up with TV chef Peter Osborne, who has been demonstrating how to use Vermeer in his recipes at events across the UK, including A Country Affair at Hampton Court Palace last month.

Ocean Spirits, distributor of Soplica vodka, has staged a series of consumer campaigns to challenge the established spelling of vodka and the perception that it's originally a Russian drink. The first recorded mention of vodka was in Poland in 1405 when it was referred to as wódka, according to a spokeswoman. Stunts included changing the signs of Victoria Underground station to Wictoria and carrying out protests around the capital with

a 6ft letter W.

Glasgow-based malt specialist Douglas Laing

& Co is rolling out a new look for its Old Malt Cask

range. The first three bottlings to sport revamped packaging will be Rosebank 17

Year

Old, Port Ellen 25

Year

Old and Glen Grant 30

Year

Old. "The aim of the design change was to create a clear-cut, instantly recognisable and legible image incorporating the company founder's signature and company name," a spokesman said.

Chambord has signed a sponsorship deal to become the official liqueur of London Fashion Week and London Fashion Weekend. The link-up includes the opening of the Chambord Bar which will be serving up the brands' signature cocktails and featuring a daily Chambord cocktail hour.




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