Scratchcard prizes show off WKD side
Published:  07 September, 2007

Over 200,000 prizes including shop makeovers and CCTV camera systems are still up for grabs in Beverage Brands' latest promotion.

First rolled out in July, the "WKD or Not" give away offers retailers a chance to win prizes ranging from a people carrier to upright fridges, open/closed door signs and cool bags.

"In true WKD style there's always a WKD side to any of the brand's activity - the big question is whether the prize is WKD or not," a spokeswoman explain ed. "Rather than a people carrier, they might win some carrier bags, the prize could be an air conditioning unit, on the other hand it could be a WKD desk fan," she said.

Scratchcards can be found on promotional cases of WKD and prizes can be claimed until Jan 30 2008.

WKD is back on TV screens

with the Have You Got a WKD Side? campaign. Ads will air on terrestial TV and Sky Sports.




Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter