Paradiso Water has won its first national listing in the UK. Available in Aldi supermarkets, Paradiso originates from the springs of the Friulian vineyards in the Italian village of Paradiso. According to a company spokeswoman, it is lower in sodium and richer in magnesium than many leading water brands.
Giles & Posner has created a Chocolate Cocktail Drinks Maker, which comes with a free recipe book and has a price tag of £39.95. E-mail firstname.lastname@example.org for wholesale prices
and package deals.
Swizzels Matlow is rolling out toffee and fudge-flavoured chew bars. Containing real milk and free from artificial colours, both flavours will retail at 10p a bar.
Ciocchino has launched a marketing campaign designed to revive the tradition of continental-style sipping chocolate. Activity will kick off with consumer sampling at London Fashion Week and a branded van will be visiting some of central London's most fashionable cafés and piazzas.
Unilever UK is following the recent relaunch of Pot Noodle with a TV ad campaign that highlights a 50 per cent reduction in salt across the range. Breaking early this month, the series of ads forms part of a £10 million investment in the brand this year.