Judy Kendrick Marketing has invited just 120 key buyers for large off and on-trade groups to the event, which aims to be an alternative to huge international tastings such as Vinexpo and the London International Wine & Spirits Fair.
Judy Kendrick said: "The basic idea for the tasting was born out of the frustration of having big generic tastings that are just too big, and visitors
"We are trying to make it something that is totally relevant to the major buyers, so they will want to go back to it year in year out, because they know they can go in, see their main suppliers and find new wines."
Twenty exhibitors, including Raisin Social, Oakley Wine Agencies and D&D Wines International, are restricted to showing just 15 wines each, all of which must be new in some way - such as new brands, producers or packaging - and can't just be new vintages of an established wine.
Raisin Social is using the occasion to show wines outside its established area of expertise - such as a range of white Burgundy.
Product development manager Gerard Barnes said: "We have been finding that at the LIWSF, a lot of the buyers for the big players in the market will make appointments to come and see you, almost to come from sanctuary to sanctuary in a room where there are lots of people they have been ignoring for the past 12 months . At this tasting they will have a feeling of security because it is a room full of people they or their colleagues are already dealing with."
If you are a buyer for a group and would like to attend the tasting, call Judy Kendrick on 01829 720130 to register.