Nottage Hill launches first dessert wine

18 September, 2007

Leading Australian wine producer Hardys has added a dessert wine to its Nottage Hill range.

The launch of the Dessert Shiraz is the first time the Nottage Hill brand has been applied to a pudding wine.

The new wine will be sold in 50cl bottles and carries an abv of 17 per cent and a suggested retail price of £7.99.

Brand owner Constellation Europe said the aim was to offer drinkers a more accessible way into the dessert wine category, and that the way to open up the category was to be upfront about the style and drinking occasions. Information on both has been included on front and back labels.

Clare Griffiths, vice president for brand marketing, said: “Dessert wines tend to be drunk by affluent, older consumers of fine food groups.

“We want to expand this audience with a more accessible dessert wine featuring the Hardys name that people know, respect and can relate to.”

Bookmark this

Site Search


Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know