Latest News

2 August, 2015

If Carlsberg did kickabouts... Peter Schmeichel would probably turn up

Former Man Utd goalkeeper Peter Schmeichel and broadcasting legend Jeff Stelling make guest appearances in a new Carlsberg TV ad that celebrates the start of the Permiership 2015–16 season.

A former executive at Kopparberg has launched a range of liqueurs based around the art of alchemy.

Shopkeepers in Middlesbrough are refusing to cave in to pressure from the authorities to adopt a Reducing the Strength scheme that will damage their businesses.

Bibendum PLB Group has appointed Jascots’ head buyer Alastiar Pyatt as a buyer responsible for sourcing wines from across Frabce,

Analysis

Video Promotion

More News

Meantime is offering drinkers the chance to win a trip to the Yakima Valley in Washington State in an on-pack promotion.

Thatchers has launched a marketing campaign called “cloudy with a 100% chance of apples” for its cloudy cider, Thatchers Somerset Haze.

The Bladnoch distillery in southwest Scotland will reopen and start producing whisky once more after Australian businessman David Prior snapped it up.

Four retailers have been chosen to win £1,000 worth of stock in a promotion run by Off Licence News and Wines of Portugal.
The winning retailers will run an in-store promotion on Portuguese Wines in October.

Celtic punk band The Pogues have teamed up with West Cork Distillers to launch an Irish whiskey into the UK market.

Heineken has declared that its new Strongbow cloudy cider will be the biggest alcohol launch in 2015 after allocating a £8 million marketing budget to promote it.

Heineken is bidding to reinvigorate the John Smith’s brand with the launch of a 4% abv golden ale.

A World Cup hangover was blamed after the revelation that beer sales have dropped 2% and cider is down 5% in 2015 (Nielsen, year to date to 20/6/15).

Underage drinking levels are at their lowest level since records began in 1988, according to Government statistics published today.

Quintessential Brands has created a small-batch gin that pays homage to the 18th century gin pioneer Thomas Dakin.

Champagne Nicolas Feuillatte has appointed Inter Rhone’s marketing boss Olivier Legrand as marketing and communications manager.

US drinks firm Alltech has snapped up Northern Irish brewer The Station Works and Cumbria’s Cumberland Breweries Ltd in a bid to become one of the world’s top 50 craft brewers.

Gallo has brought in TV presenter Laura Whitmore to promote Gallo Family Vineyards Spritz in a £1 million marketing campaign called Spritz your Summer.

Bibendum PLB has secured off-trade distribution for Hungarian winery Hilltop Neszmély.

Rémy Cointreau-owned Mount Gay Distilleries has snapped up 134ha of land around its distillery in Barbados so it can create a “true luxury rum brand”.

Hallgarten is championing weird and wonderful grape varietals from across the globe in a bid to boost sales in the independent wine merchant section.

Site Search

COMMENT

Richard Hemming: telling a good story about wine

Picture your favourite Champagne. Perhaps you’ve got more than one. Either way, I expect it occurred to you almost instantaneously, and that you conjured up an image of the bottle in your mind. Now ask yourself: why is it your favourite?

Click for more »

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter